Live streaming continues its ascent as a dominant media format, with Stream Hatchet's Q1 2025 report revealing a record 8.9 billion hours watched globally. This figure marks the highest quarterly viewing level since 2021, underscoring live streaming's robust growth trajectory.
Despite a 6.9% year-over-year decline in viewership on Twitch, the industry experienced a 9% increase in total hours watched. This growth was propelled by platforms such as Kick and YouTube Gaming, which are driving market expansion. Notably, non-gaming content witnessed a surge, rising 25.6% year-over-year, with platforms like Kick, Chzzk, and SOOP Korea each achieving approximately 94% year-over-year growth in this category.
Esports viewership faced a slight decline of 2.3% year-over-year, attributed to fewer events. However, the average audience per tournament hit a five-year high, bolstered by popular events like the LCK Cup and Intel Extreme Masters.
Furthermore, the report highlights a shift in platform and language preferences. Kick's Arabic-speaking audience expanded by 491%, surpassing English as the platform's leading language. Chzzk and Rumble entered the Top 10 platforms for the first time, while Facebook Live witnessed a significant 77% drop in viewership, falling out of the Top 10.
In the realm of gaming, Monster Hunter Wilds set a new benchmark for day-one viewership in 2025, amassing over 10 million hours watched within 24 hours of release. Other new titles, Kingdom Come: Deliverance II and Schedule I, also captured significant attention, with the latter becoming popular among top Twitch streamers.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 3 analysts, the average target price for GameSquare Holdings Inc (GAME, Financial) is $3.33 with a high estimate of $4.00 and a low estimate of $3.00. The average target implies an upside of 404.29% from the current price of $0.66. More detailed estimate data can be found on the GameSquare Holdings Inc (GAME) Forecast page.
Based on the consensus recommendation from 3 brokerage firms, GameSquare Holdings Inc's (GAME, Financial) average brokerage recommendation is currently 2.0, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for GameSquare Holdings Inc (GAME, Financial) in one year is $1.12, suggesting a upside of 69.44% from the current price of $0.661. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the GameSquare Holdings Inc (GAME) Summary page.
