- Beyond, Inc. (BYON, Financial) launches its first tokenized digital security offering through its subsidiary, Commercial Strategies, Inc.
- The offering, linked to Overstock intellectual property, is being conducted on the tZERO Platform.
- Commercial Strategies seeks to raise between $250,000 and $1,200,000 by October 15, 2025.
Beyond, Inc. (BYON), the parent company of Bed Bath & Beyond and Overstock, has announced that its subsidiary, Commercial Strategies, Inc., has launched its inaugural tokenized digital security offering. This innovative offering is conducted through the tZERO Platform and is linked to Overstock's intellectual property, aimed at creating a new wave of investment opportunities.
According to Marcus Lemonis, Executive Chairman and Principal Executive Officer of Beyond, Inc., the 'O' Digital Token represents a groundbreaking step for the company, merging real-world assets with the digital realm. The security token is designed to provide an annual dividend, encompassing the growth potential of the Overstock brand and fostering a community of investors.
The campaign aims to raise a minimum of $250,000 to a maximum of $1,200,000 by October 15, 2025. This capital will enhance Commercial Strategies' financial adaptability, establish a market for tokenized securities, and bolster the Overstock brand's visibility. Investors holding Beyond common stock can subscribe at $5.00 per share, while others can invest at $10.00 per share, with an annual pro rata dividend derived from 1% of Overstock.com’s net sales, contingent on the company’s financial position and if declared.
The digital security offering is exclusively available on the tZERO Brokerage Platform, operated by tZERO Securities, LLC, a regulated broker-dealer. The move marks a significant milestone for Beyond, Inc. as it leverages blockchain technology to expand its financial instrument offerings.
