- Bridgeline Digital (BLIN, Financial) successfully implements HawkSearch for an industrial distributor.
- Integration through Optimizely X-Connect enhances product discovery across thousands of SKUs.
- New search features streamline navigation and accelerate the purchase process.
Bridgeline Digital, Inc. (BLIN) has announced the successful deployment of its HawkSearch solution for a leading industrial distributor using the Optimizely X-Connect connector. This strategic implementation significantly enhances the distributor's product discovery capabilities across thousands of SKUs on their Optimizely-powered website.
Established in the mid-1800s, the distributor serves a diverse range of industries including manufacturing, construction, metalworking, and safety. The newly implemented search functionality now allows customers to perform searches by part number, product category, or specific attributes, resulting in a faster and more intuitive user experience.
Ari Kahn, CEO of Bridgeline, remarked, "This launch demonstrates how the right technology and integration can transform complex B2B search challenges into a streamlined user experience. We're proud to support this distributor's continued growth with HawkSearch."
The integration not only showcases Bridgeline's technical compatibility with Optimizely's platform but also underscores the potential for HawkSearch to drive increased sales conversion by simplifying and accelerating the customer journey.
