- Spirits Capital's DBFEX partners with Lofted Spirits to enhance transparency in the barrel-aged spirits market.
- The partnership integrates verification technology to ensure product authenticity and eliminate third-party brokers.
- The collaboration aims to broaden market reach and strengthen consumer confidence globally.
Spirits Capital has announced a strategic partnership with Lofted Spirits, integrating its Distilled Barrels Financial Exchange (DBFEXâ„¢) to revolutionize the barrel-aged spirits marketplace. This collaboration is set to bring significant transparency and standardization by implementing verified quality standards and advanced tracking technology.
The DBFEX platform offers buyers and sellers comprehensive insights into barrel quality, age, and cooperage, which traditionally relied on third-party brokers and closed-door negotiations. This innovation allows for direct trading with verified standards, potentially reducing trading costs and increasing market efficiency.
Lofted Spirits, the parent company of Bardstown Bourbon Company, Green River Distilling Co., and Lofted Custom Spirits, will leverage DBFEX's technology to ensure the authenticity and traceability of its products. This strategic move aims to enhance Lofted Spirits' global market reach and uphold their gold standard of quality across its renowned whiskey and bourbon offerings.
Ray Franklin, Chief Revenue Officer at Spirit Capital's DBFEX, emphasizes the transformative potential of this partnership in redefining how liquid assets are valued and traded across the industry. Pete Marino, President of Lofted Spirits, notes that the collaboration aligns with their commitment to innovation and transparency, further strengthening consumer confidence in their brands.
By joining forces, Spirits Capital and Lofted Spirits are poised to reshape the global spirits marketplace, providing a seamless and transparent trading experience for distilleries, investors, and institutions. For more information, visit DBFEX and SpiritsCap.
