- TrueBlue's PeopleScout launches the Outthink Index, a new global standard for employer brand benchmarking.
- Only 8% of HR leaders have allocated budgets for employer branding, despite its recognized impact.
- The tool evaluates nine key areas, offering insights driven by 30 years of expertise.
TrueBlue (TBI, Financial) has announced the worldwide launch of the Outthink Index through its subsidiary, PeopleScout. This innovative tool sets a new standard for measuring employer brand effectiveness and is designed to help organizations make informed decisions that drive positive change. The Outthink Index addresses a significant gap in the market, where 80% of HR leaders understand the importance of employer branding in recruitment, yet only 8% have dedicated budgets to support it.
The Outthink Index evaluates organizations across nine key areas, measuring everything from candidate application experience to company culture communication and digital talent engagement. Organizations can benefit from comprehensive benchmarking against industry standards, competitive performance insights, and data-driven optimization strategies tailored to maximize employer brand value.
Rick Betori, President of PeopleScout, emphasized that the tool empowers employers to move beyond intuition and utilize data to enhance their employer brand's value efficiently. The tool allows organizations to understand their brand's performance in relation to competitors, helping them implement practical solutions for immediate results.
Developed by PeopleScout's talent advisory experts, the Index is grounded in 30 years of global experience and aims to assist organizations in navigating a labor market marked by talent shortages and evolving candidate expectations. PeopleScout’s expertise in recruitment process outsourcing and talent advisory services, along with its cutting-edge AI and machine learning solutions, positions it as a leader in the field.
For more information about the Outthink Index, visit the PeopleScout website.
