- Organigram Global Inc. (OGI, Financial) celebrated major wins for its brands SHRED, Edison, and Trailblazer at the recent Cannabis NB Cup and CNB Leadership Conference.
- Trailblazer’s Gary Dunk 3.5g secured 3rd place in the Indica category, while SHRED and Edison received awards for branding and edible innovations, respectively.
- These accolades reflect Organigram’s consumer-focused strategy and substantial market presence in Canada’s cannabis industry.
Organigram Global Inc. (NASDAQ: OGI, TSX: OGI), a leader in the Canadian cannabis market, announced that three of its consumer brands earned prestigious accolades at the recent CNB Leadership Conference and the Cannabis NB Cup. SHRED, Edison, and Trailblazer were recognized for their excellence in branding and product innovation.
Trailblazer's Gary Dunk 3.5g was celebrated for its bold flavor and outstanding quality, securing 3rd place in the Indica category at the 2025 Cannabis NB Cup. The event allowed consumers to purchase and rate products, acting as judges to determine the winners.
Organigram's SHRED brand received the Best In-Store Branding award, praised for its vibrant and cohesive retail presence. Meanwhile, Edison Sonics Kiwi Berry was named Best New Edible, recognized for its innovative formulation and unique flavor profile.
“These awards are a testament to the strength, consistency, and consumer appeal of our brand portfolio," stated Tim Emberg, Chief Commercial Officer at Organigram. "Our consumer-first approach in developing innovative products and enhancing the in-store experience has been affirmed by these recognitions.”
Organigram continues to lead the Canadian recreational cannabis market, supporting a strategy that integrates consumer insights with innovative product development. SHRED remains one of Canada’s top-selling brands, exceeding $250 million in annual retail sales, while Edison and Trailblazer contribute to significant growth in the edibles and pre-roll markets.
Organigram Global Inc. is focused on producing high-quality cannabis for adult recreational consumers and expanding its global footprint through international partnerships. The company operates in several Canadian locations and has recently entered the U.S. market through the acquisition of cannabinoid beverage company Collective Project Limited.