- Exclusive partnership with major national agency provides access to 11,000+ retail locations.
- Extensive distribution network through 60,000 representatives.
- Access to key decision-makers at major retail chains, expanding multi-channel distribution opportunities.
The Alkaline Water Company, Inc. (OTC: WTER) has announced a landmark brokerage agreement with one of North America's oldest and most reputable sales and marketing agencies, established in 1927. This strategic partnership, effective from April 2025, expands Alkaline88's reach to over 11,000 retail locations via a network of 60,000 representatives.
This agreement facilitates the distribution of Alkaline88 products across various channels, including supermarkets, club stores, convenience stores, drug retailers, and mass merchants. It strategically positions the brand to enhance its presence in the premium water category, leveraging the agency's expertise and established relationships with over 3,000 clients, ranging from emerging brands to category leaders.
CEO Ricky Wright emphasized the importance of this collaboration in bolstering nationwide distribution. "We are thrilled to announce this new strategic brokerage agreement," Wright stated. "Working with an agency that has this level of market penetration will significantly enhance our ability to reach consumers nationwide. Their extensive retail network and industry expertise are exactly what we need to strengthen Alkaline88's position in the premium water category."
The Alkaline Water Company, known for its Alkaline88® brand, continues its commitment to providing pure hydration solutions. Under the leadership of CEO Ricky Wright, the company focuses on growth through strategic partnerships and market expansion. Alkaline88® is recognized for its clean ingredient profile and is crafted using a proprietary process that infuses purified water with Himalayan rock salt, creating a perfectly balanced pH of 8.8.
