- Adobe introduces AI-powered video tools in Adobe Express for faster and more intuitive content creation.
- New features include Clip Maker, Dynamic Animation, and Generate Similar for creating lifelike, on-brand assets.
- Adobe Express sees significant growth, with a 50% increase in business customers quarter-over-quarter.
Adobe (ADBE, Financial) has unveiled groundbreaking new capabilities within Adobe Express, designed to transform content creation. Announced at the MAX London creativity conference, Adobe's latest features empower users to edit and generate video footage more intuitively. Notable tools, such as Clip Maker and Dynamic Animation, make video editing faster by utilizing AI to turn static images into expressive animations, enabling users to generate commercially safe video content effortlessly.
The newly introduced Clip Maker tool uses AI to transform long-form video content, like podcasts and interviews, into shareable clips optimized for various platforms. Meanwhile, Generate Video, powered by the Firefly Video Model, utilizes text and image prompts to create custom b-roll and background footage that is commercially safe. These enhancements aim to streamline video editing, allowing for professional-quality results with minimal time investment.
Adobe Express is witnessing considerable momentum with a 50% increase in business customers quarter-over-quarter and an 85% year-over-year growth in premium adoption among students. The platform now features expanded partnerships with industry giants like the National Football League, EA Sports, and Real Madrid, further broadening its reach to millions of consumers and business professionals.
The service is available both free of charge and as a complimentary app to Adobe Creative Cloud subscribers, with its latest features accessible on web and mobile platforms, ensuring that creative professionals and businesses of all sizes can leverage its tools to enhance their content and maintain brand integrity.
