- Autoliv (ALV, Financial) announces a strategic partnership with the ABB FIA Formula E World Championship starting April 2025.
- The collaboration focuses on promoting automotive safety and advancing safety technologies for electric vehicles.
- Autoliv's branding will feature prominently on Formula E safety and medical cars.
Autoliv, Inc. (ALV), a global leader in automotive safety systems, has entered a strategic partnership with the ABB FIA Formula E World Championship, effective April 2025. As the Official Mobility Safety Partner, Autoliv aims to enhance automotive safety awareness and drive technological advancements in electric racing.
The partnership will concentrate on three core areas: increasing the understanding and usage of safety equipment, inspiring current and future talent in automotive safety, and developing safety technologies for electric vehicles. Autoliv plans to leverage Formula E's platform and fan base to promote the use of seatbelts, advanced safety systems, and safe driving practices.
Branding activations will include the placement of the Autoliv logo on Formula E safety and medical cars, as well as additional local activations at various racing locations. This collaboration provides Autoliv with a significant opportunity to showcase its expertise in both automotive and electrical safety.
Gabriella Etemad, Senior Vice President Communications of Autoliv, emphasized the partnership's importance, stating, "This collaboration is a testament to our dedication to making vehicles safer for everyone, and we are enthusiastic about the opportunities it brings for advancing global automotive safety standards."
The agreement marks a significant milestone for Autoliv in its mission to promote safety and innovation within the automotive industry, aligning perfectly with Formula E's focus on safety and cutting-edge racing technology.
