- Affirm (AFRM, Financial) expands partnership with WooCommerce to offer flexible payment options in the U.K.
- Over 170,000 WooCommerce merchants in the U.K. can now integrate Affirm's payment services.
- Affirm's services include customizable payment plans with no hidden or late fees for consumers.
Affirm Holdings, Inc. (AFRM), a leader in providing flexible payment solutions, has announced the extension of its partnership with WooCommerce to the United Kingdom. This expansion enables WooCommerce merchants to offer Affirm’s customizable payment plans, allowing customers to choose payment options that suit their needs without any hidden fees or late fees.
WooCommerce, an open-source ecommerce platform powering more than 4 million online stores, aims to provide its U.K. merchants with enhanced purchasing flexibility through Affirm's pay-over-time solutions. This collaboration is designed to meet the evolving demands of consumers seeking diverse purchasing options.
Bedworld, an independent bed retailer in the U.K., is among the businesses planning to incorporate Affirm's payment solutions through WooCommerce. Uzair Valli, Executive at Bedworld, stated, “Affirm's pay-over-time solutions provide the flexibility our customers need at checkout.”
Ruth Spratt, V.P. and U.K. Country Manager at Affirm, expressed enthusiasm about furthering the partnership with WooCommerce, highlighting the potential for growth among U.K. merchants through transparent, long-term payment solutions.
This move follows Affirm's initial entry into the U.K. market in November 2024 and aims to support the growth of both small and midsized businesses by delivering seamless and flexible financial services.
