- First Watch (FWRG, Financial) announces late 2025 opening for its flagship location in downtown Boston.
- The new restaurant will create approximately 30 new jobs and support local charities.
- First Watch continues its New England expansion with a focus on fresh, chef-driven menus.
First Watch Restaurant Group, Inc. (NASDAQ: FWRG), a prominent name in daytime dining, has revealed plans to open its flagship location at 777 Boylston St. in Boston's Back Bay by late 2025. This strategic move marks a significant step in First Watch's ongoing expansion across New England, following the successful opening of its first Massachusetts outlet in Hanover in January of the same year.
The Back Bay branch will feature First Watch's signature fresh and chef-driven menu, emphasizing high-quality ingredients like cage-free eggs, organic greens, and all-natural chicken. The restaurant is known for its made-to-order dishes, which are prepared without heat lamps, microwaves, or deep fryers. Its seasonal menu, rotating five times annually, offers breakfast and brunch favorites like the Farmhouse Hash and Pesto Chicken Quinoa Bowl, along with shareable dishes such as the Million Dollar Bacon.
The new establishment will not only serve as a culinary hotspot but also contribute to the local economy by creating approximately 30 new jobs. True to First Watch's commitment to employee wellbeing, the restaurant will operate from 7 a.m. to 2:30 p.m. daily, adhering to its "No Night Shifts Ever" policy.
In addition to its culinary offerings, the Boston location will feature a unique, Boston-inspired mural created by a local artist and an outdoor dining patio that complements the historic neighborhood. Ahead of its opening, the restaurant will engage in fundraising efforts to support the Dana-Farber Cancer Institute and the Jimmy Fund, continuing the charitable partnerships established in its Hanover location.
Recognized as the "#1 Most Loved Workplace in America" by Newsweek in 2024, First Watch continues to deliver its innovative menu and outstanding hospitality across its more than 570 locations in 30 states. For more information on First Watch's latest developments, visit their official website or follow them on Instagram and Facebook.
