- ServiceNow (NOW, Financial) and Devoteam announce a strategic partnership to accelerate CRM modernization in Europe and the Middle East.
- The collaboration aims to enhance customer, agent, and seller experiences through AI-driven CRM solutions.
- IDC forecasts the CRM market in Europe, the Middle East, and Africa to reach $39.24 billion by 2027.
ServiceNow (NOW), a leader in AI-driven business transformation, has partnered with Devoteam, a technology consulting firm, to drive CRM modernization across Europe and the Middle East. This multi-year strategic partnership aims to seamlessly integrate ServiceNow's AI-empowered Customer Service Management (CSM), Sales & Order Management (SOM), and Field Service Management (FSM) with Devoteam's advanced digital transformation services. The goal is to enhance customer, agent, and seller experiences, effectively leveraging the strengths of both companies.
The CRM sector is poised for significant growth, with IDC projections estimating the market will be worth $39.24 billion in Europe, the Middle East, and Africa by 2027. Through this collaboration, businesses are expected to innovate and improve efficiency by harnessing cutting-edge CRM technologies and insights from the ServiceNow platform. This partnership is set to deliver comprehensive solutions that optimize the customer journey using CSM, FSM, and SOM capabilities.
Devoteam has been recognized as an Elite Consulting & Implementation Partner of the Year and as a Customer Workflow Partner of the Year, underscoring its expertise and commitment to customer success. By joining forces, ServiceNow and Devoteam aim to rapidly scale CRM innovations, providing businesses with faster time to value and enhanced productivity while delivering exceptional customer experiences.
