Nintendo (NTDOY) is dealing with an unexpected surge in demand for its upcoming Switch 2 console, with over 2.2 million requests for pre-orders coming from Japan alone through the My Nintendo Store's lottery system. This figure has surpassed the company's projections, highlighting the console’s immense popularity ahead of its June 5 release.
The company's president, Shuntaro Furukawa, acknowledged the overwhelming demand and explained that many hopeful buyers will not secure a console in the initial lottery round, scheduled to announce winners on April 24. To address this situation, those not selected in the initial draw will automatically be considered for a second lottery, although this effort still falls short of meeting all applications.
Nintendo has apologized for this shortfall and is actively working to enhance its production capabilities to address the high interest. Starting April 24, gamers can look forward to placing pre-orders or entering lottery sales via other retailers and online platforms across the country. Additionally, the My Nintendo Store will continue to sell the Switch 2 post-launch, with further information to be provided in due course.
Through partnerships with retailers, Nintendo aims to maximize the availability of the Switch 2, ensuring as many units as possible reach enthusiasts eager to experience the new console.
