Meta Platforms, Inc. (META, Financial) is broadening its advertising capabilities by introducing ads on its Threads app to a global audience. This move is geared towards enhancing personalized user experiences, allowing users to connect with businesses and content they enjoy through advertising.
The company announced that the Threads feed will become a default option for new advertising campaigns utilizing either the Advantage+ or Manual Placements tools. While the Threads feed will be active by default, advertisers have the flexibility to opt out via Manual Placements, providing them with more control over their ad placements.
This expansion is initially being rolled out in select markets, with plans for a broader release as Meta continues to refine the feature based on user feedback and performance metrics. The introduction of ads on Threads represents a strategic effort by Meta to boost engagement and drive business interaction on its platform.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 62 analysts, the average target price for Meta Platforms Inc (META, Financial) is $712.65 with a high estimate of $935.00 and a low estimate of $260.00. The average target implies an upside of 36.53% from the current price of $521.98. More detailed estimate data can be found on the Meta Platforms Inc (META) Forecast page.
Based on the consensus recommendation from 72 brokerage firms, Meta Platforms Inc's (META, Financial) average brokerage recommendation is currently 1.8, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Meta Platforms Inc (META, Financial) in one year is $489.88, suggesting a downside of 6.15% from the current price of $521.98. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Meta Platforms Inc (META) Summary page.
