- Roku (ROKU, Financial) unveils new device lineup and software updates aimed at enhancing the streaming experience.
- The tech giant expands its international footprint, introducing new players in multiple markets, including Canada, Mexico, the UK, and Brazil.
- Roku also introduces new smart home products, reinforcing its commitment to a seamless home experience.
Today, Roku, Inc. (ROKU), a leading TV streaming platform, announced a significant expansion of its product lineup and platform enhancements, reflecting its ongoing commitment to redefine the streaming experience. With over 90 million households worldwide, including more than half of all broadband homes in the U.S., Roku continues to lead in delivering innovative and user-friendly streaming solutions.
Roku's latest product introductions include two new streaming players, the Roku Streaming Stick and Roku Streaming Stick Plus, noted for being 35% smaller than competing brands while maintaining superior performance and speed. These compact devices offer users an enhanced streaming experience without compromising on quality or efficiency.
The enhancements extend beyond hardware, with the Roku platform introducing features such as a “Coming Soon to Theaters” row and personalized sports highlights. These updates are designed to make content discovery smoother and more personalized for users worldwide.
Simultaneously, Roku is broadening its global reach by launching these new streaming devices in Canada, Mexico, the UK, as well as multiple countries across Central and South America, including Argentina, Chile, Colombia, and Peru. This expansion reinforces Roku's strategy to make its streaming solutions accessible to a broader audience.
Additionally, embracing smart home technology, Roku has also launched new smart home products like the Roku Battery Camera and Roku Battery Camera Plus. These devices are designed for both outdoor and indoor use, boasting impressive battery life and no plugs required, which aligns with Roku's aim to make homes smarter and safer.
As the streaming industry continues to evolve, Roku's latest offerings underscore its leadership and innovation in delivering a more intuitive and enjoyable television experience, setting a new standard for streaming globally.
