- GoDaddy (GDDY, Financial) launches a new partner program, GoDaddy Agency, to connect digital agencies with small and mid-sized business leads.
- Agency partners can earn up to 20% commission on new client purchases through referral links.
- The program offers dedicated support and tools, including premium WordPress tools and co-branded marketing opportunities.
GoDaddy (GDDY) has announced the launch of GoDaddy Agency, a strategic partner program aimed at bridging digital agencies with a pool of small and mid-sized business leads. This initiative is designed to provide agencies with exclusive access to GoDaddy's extensive customer base, which includes millions of entrepreneurs already utilizing GoDaddy's tools and services.
Participating agencies will benefit from earning up to 20% commission on new client purchases made through their unique referral links. The GoDaddy Agency program also offers a robust framework to help these agencies grow their client offerings and enhance their service delivery.
Through this program, digital agencies will be matched with prospective clients based on their specific strengths, focus areas, and growth objectives. This matching mechanism is particularly effective as it generates qualified leads from GoDaddy's customer base, many of whom have already expressed interest through the company's Web Design Services team.
Additional support for program participants includes access to premium WordPress tools, expert guidance from dedicated Agency Success Managers, and opportunities for co-branded marketing campaigns. These features aim to empower agencies to win more projects and achieve better outcomes for their clients.
According to a study by Promethean Research, 68% of agencies prioritize expanding their service offerings, while 67% view referrals as crucial for growth. GoDaddy Agency addresses these needs by providing a comprehensive suite of tools and support to help agency partners deepen their value proposition and secure new business opportunities.
