Taboola (TBLA) has announced an enhancement to its longstanding collaboration with Gannett (GCI, Financial), a prominent media company known for its flagship publication USA TODAY and over 200 other local media outlets within the USA TODAY Network.
The renewed agreement between the two companies aims to leverage advanced technology, including first-party data and AI, to optimize advertising performance across Gannett's extensive media channels. This strategic move is designed to provide performance advertisers with enhanced opportunities for reaching target audiences effectively on credible platforms using Taboola's Realize technology.
The strengthened partnership underscores Taboola's commitment to driving mutual growth by harnessing innovative distribution capabilities tailored to the needs of performance advertisers. Both organizations anticipate that this collaboration will yield significant benefits by enhancing the delivery and impact of advertisements on Gannett’s trusted news sites.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 4 analysts, the average target price for Gannett Co Inc (GCI, Financial) is $5.28 with a high estimate of $8.00 and a low estimate of $3.50. The average target implies an upside of 52.02% from the current price of $3.47. More detailed estimate data can be found on the Gannett Co Inc (GCI) Forecast page.
Based on the consensus recommendation from 4 brokerage firms, Gannett Co Inc's (GCI, Financial) average brokerage recommendation is currently 2.5, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Gannett Co Inc (GCI, Financial) in one year is $2.21, suggesting a downside of 36.31% from the current price of $3.47. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Gannett Co Inc (GCI) Summary page.
