- Stagwell's (STGW, Financial) agency HUNTER launches Bobbie, an influencer marketing solution.
- Bobbie addresses demand with 75% of marketers planning influencer budgets by 2025.
- Operations span New York, Los Angeles, Chicago, Toronto, Montreal, and London.
HUNTER, a marketing communications agency under Stagwell (NASDAQ: STGW), has unveiled Bobbie, a new influencer and creator marketing solution designed to offer comprehensive influencer services. With this launch, HUNTER aims to meet the increasing market demand as a remarkable 75% of marketers anticipate having dedicated influencer budgets by 2025, up from 37% in 2017.
The agency will operate from key locations including New York (HQ), Los Angeles, Chicago, Toronto, Montreal, and London. Bobbie provides an array of services such as influencer campaigns, brand ambassador programs, creator content, and affiliate marketing. According to the agency's research, recommendations from friends are pivotal in consumer decision-making, with nearly half of Gen Z and 25% of Millennials viewing influencers as friends.
Leading Bobbie's strategic direction, Donetta Allen, HUNTER's Chief Influencer Officer, will serve as President. Joining her is Monica Caponigro, former influencer marketing lead at Nordstrom, who steps in as Managing Director. Together, they aim to close the gap between the recognized importance of influencer marketing—seen as essential by over 80% of marketers—and the meager 24% that currently have dedicated teams handling these initiatives.
