- Eckrich, a brand of Smithfield Foods (SFD, Financial), launches a new national campaign, "Eckrich, the Sausage That Takes You Home."
- The campaign utilizes a multi-channel marketing approach, including TV, digital, and social media platforms.
- Eckrich boasts over 130 years of tradition as a premium deli and meat brand.
Eckrich, a renowned brand under Smithfield Foods (SFD), has unveiled its latest national brand campaign titled "Eckrich, the Sausage That Takes You Home." This campaign, set to run throughout 2025, highlights the profound connection between food, family, and cherished home-cooked memories. By utilizing creative scenarios, the campaign aims to demonstrate how a single bite of Eckrich sausage can evoke nostalgic feelings of home.
The integrated marketing initiative features content in multiple formats, including 30-second, 15-second, and six-second spots across CTV/TV, online video, audio, digital, and social media platforms. The campaign is buttressed by a revamped website that enhances the consumer experience with a more user-centric design and social media integration.
Founded in 1894 in Fort Wayne, Indiana, Eckrich has evolved from a small meat market into a well-recognized premium regional brand known for its smoked sausages and deli meats. With a heritage spanning over 130 years, Eckrich continues to play a pivotal role in bringing families together over delicious meals.
Angela Cheng, Senior Brand Manager at Smithfield Foods, emphasized the brand's commitment to creating memorable meal moments. She stated, "This campaign taps into those mealtime moments we help create, showing how one bite can bring back familiar comforts and build new cherished memories." The campaign is part of Smithfield Foods' broader strategy to reinforce Eckrich's role as a staple in American homes.
For more information, you can visit the refreshed website at www.Eckrich.com or connect with Eckrich on Facebook and Instagram.
