- Arden launches exclusive Red Rocks Cushion at the iconic Red Rocks Amphitheatre.
- The cushion features ergonomic support and weather-resistant fabric, priced at $34.99.
- Special activations will take place at select concerts throughout the 2025 season.
Leading outdoor furnishings brand Arden, a part of Central Garden & Pet Company's portfolio (CENT, CENTA), has introduced a new seating solution for concert enthusiasts. The Red Rocks Cushion, launched on April 23, 2025, promises comfort and style for attendees at the legendary Red Rocks Amphitheatre in Denver, Colorado.
The cushion is designed in collaboration with local artists Magik Studios and draws inspiration from the natural colors of Red Rocks. This exclusive product offers concertgoers ergonomic support with a 17.75-inch cushioned seat and back padding. It includes side-release buckles for quick attachment, a foldable design for easy transport, and a durable, fade-resistant, and water-repellent fabric—all retailing at $34.99.
The Red Rocks Cushion will be available for purchase at the Red Rocks Visitor Center & Trading Post and through the Red Rocks website from April to November 2025. Arden's launch includes special activations at 19 select concerts, featuring artists such as Tina Fey & Amy Poehler, Brad Paisley, and The Black Keys, with more events to be announced.
As Arden enters the venue-specific seating market, the Red Rocks Cushion is set to enhance the concert experience, blending ergonomic comfort with the artistic appeal of Magik Studios' bold visual designs. This initiative marks a strategic expansion for Arden into music and sports arenas, providing tailored solutions that cater to audience comfort.
