- James Hardie (JHX, Financial) launches Hardie™ Designer, an AI-driven visualization tool, enabling homeowners to visualize exterior renovations with Hardie® products in real-time.
- The tool empowers users to see design possibilities through a single photo upload on JamesHardie.com, offering styles from Farmhouse to Contemporary.
- James Hardie is the first siding manufacturer to partner with Hover, a leader in 3D property technology, to implement this innovative design product.
James Hardie Building Products Inc. (JHX), a subsidiary of James Hardie Industries plc, has unveiled Hardie™ Designer, an AI-powered visualization tool developed in collaboration with Hover. This makes James Hardie the first siding manufacturer to adopt Hover's flagship design product, marking a significant step in digital innovation in the building materials industry.
The tool allows homeowners to visualize exterior renovations with Hardie® products by simply uploading a photo of their home on JamesHardie.com. In seconds, users can see photorealistic designs featuring different profiles, colors, and styles, such as Farmhouse and Contemporary. This platform aims to address a common challenge in home renovations: making informed decisions based on limited visual information.
By allowing real-time design visualization and instant editing, Hardie™ Designer streamlines the renovation planning process and reduces uncertainty for homeowners. James Hardie hopes this initiative will enhance customer experience, potentially increasing conversion rates by providing a clearer vision of the final outcome.
The strategic partnership with Hover, known for its expertise in 3D property technology, underscores James Hardie's commitment to leveraging digital tools to improve customer engagement. While the long-term financial impact remains to be seen, the launch positions James Hardie at the forefront of technological advancement in the siding industry.
