- River Valley Community Bancorp (RVCB, Financial) has received approval to open a new branch in Roseville, California by mid-2025.
- This will be the bank's sixth location, expanding its reach in Northern California.
- RVCB focuses on personalized banking, contrasting with the industry's move towards AI-driven services.
River Valley Community Bancorp (RVCB) has announced plans to open a new full-service branch in Roseville, California, by mid-2025, following recent regulatory approval. This initiative will mark the bank's sixth branch, further extending its presence in the South Sacramento Valley and Sierra Foothills regions since its establishment in 2006.
The expansion of RVCB reflects its commitment to providing personalized banking services, a strategic choice that stands in contrast to the prevailing industry trend of adopting artificial intelligence and chatbot-driven customer service.
The upcoming Roseville branch will transform the existing Roseville loan production office into a full-service banking facility. This move underlines the bank's dedication to maintaining a community-focused approach, as emphasized by Executive Vice President Luke Parnell and CEO John M. Jelavich.
Currently, RVCB operates branches in Yuba City, Grass Valley, Auburn, and Marysville. Recognized for its excellence, the bank has been awarded '5-Star Superior' status by Bauer Financial and named 'Exceptional Bank' by the Findley Report. RVCB's consistent focus on delivering personalized and solution-oriented services has helped it distinguish itself from traditional banks.
