- Smobi partners with Vonage to enhance customer engagement through RCS messaging.
- Integration provides Smobi's clients with branded, verified communication capabilities.
- RCS business messaging is projected to grow significantly in North America by 2025.
Smobi, an AI-powered RCS platform, has announced a strategic partnership with Vonage, a leader in cloud communications and a part of Ericsson (ERIC, Financial), to integrate Rich Communication Services (RCS) via the Vonage Messages API. This integration aims to enhance client engagement by allowing Smobi's e-commerce clients to benefit from branded and verified communications that improve trust, increase click-through rates, and boost conversion rates.
Kunal Puri, Founder of Smobi, highlighted the potential of RCS as a transformative communication channel, expressing excitement about how the partnership could set new standards in customer engagement within the industry. Smobi's platform offers features such as manual RCS campaign capabilities, an AI agent for personalized customer interactions, and an advanced analytics dashboard for real-time engagement and ROI optimization.
The versatility of the platform is further amplified by the SMS fallback option, ensuring seamless communication even when RCS is unavailable. Seckin Arikan, Head of API at Vonage, emphasized that Smobi's collaboration with Vonage allows them to join a growing list of RCS customers in the US, reinforcing Vonage’s leadership in RCS innovation.
According to Juniper Research, RCS business messaging is expected to experience significant growth by 2025, particularly in North America, providing enterprises with valuable opportunities to enhance their branded communication strategies. This report aligns with Ericsson's (ERIC, Financial) strategic position in leveraging the growing RCS market through Vonage.
