- Bridgeline Digital (BLIN, Financial) introduces HawkSearch Hybrid Search to improve product discovery for an English Language Arts publisher.
- The AI-powered search solution offers keyword precision and conceptual understanding for efficient educational resource searches.
- This innovation aids educators in navigating content-rich catalogs using diverse search methods.
Bridgeline Digital, Inc. (BLIN), a prominent name in AI-driven marketing technology, has announced the launch of HawkSearch Hybrid Search by a leading educational publisher known for its English Language Arts (ELA) resources. This state-of-the-art AI-powered search solution is designed to enhance online product discovery, making it easier for educators to locate instructional materials in literature, writing, and vocabulary.
The HawkSearch Hybrid Search system integrates key phrases and conceptual understanding to align results with the intent behind users' searches. This is particularly advantageous for educators searching through extensive catalogs using queries such as "theme of resilience," "SAT vocabulary prep," or "lesson plan for argumentative writing." By interpreting these search intentions, the system offers both precise matches and conceptually relevant results, thus simplifying the search process and reducing user frustration.
According to Ari Kahn, CEO of Bridgeline Digital, "Our Hybrid Search technology is crafted for deeper content discovery. It's the ideal solution for publishers who wish to connect users with resources through a blend of direct terms and conceptual inquiries."
Bridgeline Digital, with its headquarters in Woburn, Massachusetts, continues to assist companies in augmenting online revenue by enhancing traffic, conversion rates, and average order value. For more information, visit their website at www.bridgeline.com.
