Stifel has revised its price target for Amazon.com (AMZN, Financial), reducing it from $275 to $248. Despite this adjustment, the firm maintains a "Buy" rating on the stock. This change comes as the firm recalibrates its forecasts for Amazon's various business sectors, including digital advertising, e-commerce, marketplaces, and subscriptions.
Although Amazon's advertising segment has performed better than anticipated, Stifel has expressed concerns about the broader outlook. The firm notes that the growth in e-commerce and marketplace gross merchandise volume (GMV) is expected to decelerate or even decline due to rising consumer costs. In their analysis, Stifel indicates a level of uncertainty about future projections that they haven't experienced since the COVID-19 pandemic.
This cautious stance underlines the challenges Amazon might face in sustaining growth across its digital platforms, as macroeconomic pressures weigh on consumer spending habits.
Wall Street Analysts Forecast
Based on the one-year price targets offered by 66 analysts, the average target price for Amazon.com Inc (AMZN, Financial) is $250.68 with a high estimate of $295.46 and a low estimate of $195.00. The average target implies an upside of 44.75% from the current price of $173.18. More detailed estimate data can be found on the Amazon.com Inc (AMZN) Forecast page.
Based on the consensus recommendation from 72 brokerage firms, Amazon.com Inc's (AMZN, Financial) average brokerage recommendation is currently 1.8, indicating "Outperform" status. The rating scale ranges from 1 to 5, where 1 signifies Strong Buy, and 5 denotes Sell.
Based on GuruFocus estimates, the estimated GF Value for Amazon.com Inc (AMZN, Financial) in one year is $183.77, suggesting a upside of 6.12% from the current price of $173.18. GF Value is GuruFocus' estimate of the fair value that the stock should be traded at. It is calculated based on the historical multiples the stock has traded at previously, as well as past business growth and the future estimates of the business' performance. More detailed data can be found on the Amazon.com Inc (AMZN) Summary page.
