Magnite (MGNI) Enhances Streaming with Upgraded SpringServe Platform | MGNI Stock News

3 days ago

Magnite, Inc. (MGNI, Financial) has introduced a revolutionary upgrade to its SpringServe video platform, designed to optimize the connected TV (CTV) and over-the-top (OTT) advertising landscape. This new iteration merges SpringServe's acclaimed ad server technology with Magnite's sophisticated Streaming supply-side platform (SSP) programmatic capabilities.

The revamped platform has attracted prominent initial partners, including Disney Advertising, LG Ad Solutions, Paramount, Roku, Samsung, and Warner Bros. Discovery. It is particularly tailored to meet the sophisticated requirements of top-tier streaming clients, enhancing the ways advertisers connect with 99% of the U.S. streaming supply. This coverage statistic is a dollar-weighted figure, as confirmed by Jounce Media in their March 2025 Supply Path Benchmarking Report.

For media owners, the unified platform promises a more seamless workflow and advanced tools for yield optimization, positioning itself as an essential asset for entities seeking enhanced operational efficiency in the digital streaming realm.

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I/We may personally own shares in some of the companies mentioned above. However, those positions are not material to either the company or to my/our portfolios.

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