- Brazilian agribusiness is rapidly adopting digital technologies to enhance scale and efficiency.
- The increased use of AI and cloud-based analytics transforms decision-making processes.
- 6G technology is expected to further boost wireless connectivity in rural agricultural areas.
Agricultural enterprises in Brazil are increasingly investing in advanced digital technologies, including sensors, wireless networks, and cloud-based analytics, according to a new report by Information Services Group (NASDAQ: III). This digital transformation aims to scale operations and boost efficiency in the world-leading agribusiness sector.
ISG's 2025 Provider Lensâ„¢ report highlights significant technological advancements, such as the integration of IT and OT systems, AI-driven management practices, and real-time data access, which are becoming typical in Brazil's agricultural sector. Historically, Brazil, a prominent global producer of soybeans, coffee, and beef, lagged in data and analytics. However, the increased data availability now gives Brazilian agribusinesses an edge over some manufacturing sectors.
The expansion of wireless communication networks, including the anticipated deployment of 6G, is a crucial driver of this digital evolution. This technological growth allows enterprises to connect field devices to powerful cloud-based computing resources, enhancing operational capabilities. The report states that Brazilian agribusinesses are now employing IT/OT sensors, irrigation management systems, and IoT applications, thus contributing to a more interconnected and efficient agricultural infrastructure.
Cloud computing plays a pivotal role by providing robust data processing and storage capabilities, thereby enabling companies to shift from capital investment to operational expenditures. Additionally, AI and automation facilitate adaptive responses to factors like weather, optimizing planting and harvesting routes and improving short-term planning.
Moreover, Brazil's agriculture sector is increasingly focused on sustainability. Providers are implementing blockchain solutions to monitor emissions and promote circular economy practices. This move aligns with global trends towards transparent and environmentally-friendly agricultural processes.
The report also identifies key leaders in Brazil's agribusiness sector, including Accenture, Embrapa, and PwC, recognized for their capabilities across various functional quadrants. Prominent up-and-coming firms like MadeinWeb and UniSoma are noted for their promising potential, suggesting a robust future for tech-driven agriculture in Brazil.
