- Primo Brands (PRMB, Financial) launches new Splash Refresher™ "Besties" campaign featuring Anna Kendrick and Rebel Wilson.
- The new Splash Refresher™ Sparkling Beverage line includes four flavors—all zero sugar and zero calories.
- This launch marks a significant brand expansion into the sparkling beverage market nationwide.
Splash Refresher™, a brand under Primo Brands (PRMB), has unveiled its new "Besties" campaign featuring Hollywood stars Anna Kendrick and Rebel Wilson. The campaign, which launched today, aims to promote a new line of sparkling beverages. This national campaign highlights the actresses' genuine friendship and celebrates healthy hydration with vibrant and flavorful options.
The new Splash Refresher™ Sparkling Beverage line introduces four enticing flavors—Kiwi Watermelon, Rocket Freeze (a mix of blue raspberry, cherry, and lime), Blood Orange, and Black Cherry. These beverages boast zero sugar, zero calories, and no artificial colors, ensuring a healthier alternative to traditional sugary drinks while delivering bold taste.
The strategic launch represents a significant expansion for Splash Refresher™, adding sparkling options to its product lineup. Chief Marketing Officer, Kheri Tillman, emphasized the campaign's goal to capture the fun and dynamic spirit of Anna and Rebel's friendship, aligning with the brand’s core values of vibrant and approachable hydration.
Available nationwide, Splash Refresher™ Sparkling Beverages are set to redefine hydration preferences, offering consumers a chance to enjoy flavorful, guilt-free refreshment. The "Besties" campaign is a comprehensive 360-degree marketing effort produced by Grit, a creative agency based in Denver, CO. For more information about the campaign and products, visit the Splash Refresher™ website.
Primo Brands (PRMB, Financial), a leader in the beverage industry, continues to innovate and expand its offerings, reinforcing its commitment to delivering healthy and enjoyable hydration solutions across North America.
