- Perion Network Ltd. (PERI, Financial) announces a 14% rise in user engagement with its AI-powered ad experience.
- The new platform integrates a dynamic AI chatbot into ad formats for real-time, personalized user interactions.
- Visit Savannah, a key partner, leverages this technology to enhance audience engagement.
Perion Network Ltd. (PERI), recognized for its cutting-edge advertising technologies, has revealed impressive performance results from its latest AI-powered ad experience. This innovation, featuring a generative AI chatbot, allows advertisers to incorporate bespoke chatbot technology directly into their ad formats, thus facilitating real-time, personalized interaction with users.
In collaboration with Visit Savannah, the AI integration has showcased its potential by achieving a significant 14% increase in user engagement. The advanced chatbot seamlessly interacts with users, providing instant responses to both pre-programmed topics and spontaneous queries, delivering a highly tailored experience aligned with brand-specific objectives.
"There’s truly nothing like this in advertising today," stated Tal Jacobson, CEO of Perion. "This innovative integration bridges the gap between advertising and conversational AI, providing brands with a unique opportunity to engage consumers on a deeper, more meaningful level."
Perion continues to innovate with its Perion One strategy, a unified AI-driven platform integrating various technologies, including the latest chatbot enhancements. This approach combines their existing solutions such as SORT®, a privacy-safe targeting technology, and WAVE™, an audio ad technology, to tackle the challenges of modern marketing effectively.
For more details on Perion's Generative AI Chatbot ad experience, interested parties can reach out through their official contact page.
