- Criteo (CRTO, Financial) launches the Onsite Video solution for retail media.
- The solution integrates shoppable video ads with Display and Sponsored Product formats, offering a full-funnel approach.
- Impressive initial results: 5.6x increase in new-to-brand customers and a 460% sales lift when combined with Sponsored Product ads.
Criteo S.A. (NASDAQ: CRTO) has announced the general availability of its Onsite Video solution, a revolutionary addition to its retail media mix. This solution integrates shoppable video ad formats into the digital storefronts of major retailers, including Albertsons, Costco, and Walmart Mexico, providing a seamless fusion of storytelling and sales at the point of purchase.
The Onsite Video solution is part of a comprehensive advertising suite that combines Video, Display, and Sponsored Product ad formats into a unified platform, enhancing Criteo's capabilities in the retail media landscape. Early adopters, such as the Albertsons Media Collective, have already reported significant engagement improvements, with shoppers exposed to both Onsite Video and Sponsored Products showing a 280% increase in click-through rates and a 460% lift in sales.
This innovative approach is designed to boost brand awareness and drive conversions by engaging high-intent shoppers with dynamic content at crucial decision-making moments. It offers retailers the potential for up to 70% gross margins from onsite retail media, presenting a valuable new revenue stream.
The launch of Onsite Video underscores Criteo's strategic expansion in the retail media sector, providing a full-funnel advertising solution that extends beyond traditional strengths. By offering this integrated commerce media solution, Criteo enables advertisers and brands to effectively reach and influence consumers throughout the purchase funnel, driving meaningful outcomes and better commerce results.
