- Interactive Strength Inc. (NASDAQ: TRNR) secures a record $1M+ order for 480 Wattbike units from US distributor, WOODWAY.
- Order includes the new Air Pro and Atom X models, marking a milestone post-Wattbike acquisition.
- Significant US market expansion identified, with Wattbike currently in 3,000+ UK gyms but only a few hundred US locations.
Interactive Strength Inc. (TRNR, Financial), a leader in innovative specialty fitness equipment, has announced a landmark agreement with WOODWAY, a US-based distributor, to supply 480 Wattbike units valued at over $1 million. This record order includes the latest Air Pro and Atom X models and underscores TRNR's strategic expansion following its recent acquisition of Wattbike.
The order highlights a crucial opportunity for TRNR to expand Wattbike's presence in the US market. While Wattbike has established itself in over 3,000 gyms across the UK, its penetration in the US remains limited to a few hundred locations, suggesting a significant growth potential.
Wattbike's high-performance indoor cycling platform is globally recognized by elite athletes and professional sports teams, including those from the NFL, NBA, MLB, NHL, and Premier League. This strong endorsement reinforces the brand's credibility and potential for increased adoption in the US fitness sector.
The acquisition of Wattbike allows TRNR to diversify its product portfolio, integrating premium fitness equipment brands and targeting both commercial and consumer market segments. The partnership with WOODWAY is strategically valuable, providing an established channel for accelerating market entry and expanding Wattbike's footprint across the United States.
