- Freelancers in the U.S. generated $1.5 trillion in earnings in 2024.
- 28% of U.S. knowledge workers now work independently.
- AI-related work on Upwork (UPWK, Financial) grew 60% year-over-year in 2024.
Upwork Inc. (UPWK), a leading global work marketplace, has unveiled its inaugural Future Workforce Index, highlighting a significant shift in the employment landscape. The study reveals that 28% of U.S. knowledge workers are now operating independently, contributing to a remarkable $1.5 trillion in earnings in 2024.
The report indicates a growing preference for freelance work over traditional employment, with full-time freelancers reporting a median income of $85,000 compared to $80,000 for full-time employees. Moreover, freelancers on Upwork's platform are demonstrating advanced proficiency in AI, with 54% showcasing advanced skills compared to 38% of traditional employees.
A key finding of the study is the 60% year-over-year increase in AI-related work volume on Upwork's platform in 2024, underscoring a surge in demand for AI-equipped freelance talent. The platform now hosts over 12,000 AI specialists in the U.S., aligning with the broader market trends towards AI and flexible work models.
Upwork's analysis underscores the growing importance of freelancers in the high-growth sectors, with companies increasingly utilizing independent professionals to drive innovation and growth. The data shows that high-growth companies are 45% more likely to integrate freelancers into their workforce strategies, reinforcing Upwork's strategic positioning at the intersection of AI and flexible employment models.
