- The Alkaline Water Company (OTC: WTER) secures a new exclusive distribution agreement in Arizona.
- Agreement provides access to over 9,000 retail locations including supermarkets, convenience stores, and stadiums.
- Implementation has commenced with the first shipments already dispatched.
The Alkaline Water Company, Inc. (OTC: WTER) has announced a significant milestone in its strategic revitalization plan by entering into an exclusive distribution agreement with a major beverage distributor in Arizona. This partnership allows the company to tap into over 9,000 retail locations across the state, including supermarkets, convenience stores, restaurants, bars, and stadiums.
The agreement facilitates the distribution of the complete Alkaline88 product lineup, which ranges from 500 ml to 1-gallon packages. The first shipments under this new arrangement have already left the distribution centers, signaling the immediate implementation of the agreement. This strategic move is aimed at rebuilding market presence and strengthening relationships with distribution partners in regions where the brand had shown previous success.
Ricky Wright, CEO of The Alkaline Water Company, expressed enthusiasm about the partnership, stating, "As we continue to rebuild our market presence, working with a distributor that has this level of market penetration will significantly enhance our ability to reach consumers across Arizona. Their extensive distribution network and industry expertise are exactly what we need to help restore Alkaline88's position in the premium water category."
This distribution agreement is a crucial component of The Alkaline Water Company's market recovery strategy, which is focused on revitalizing its market presence and reestablishing the brand in strong-performing markets. With operations underway, consumers in Arizona can expect an increased availability of Alkaline88's premium alkaline water products in the coming weeks.
