- Del Taco launches a major brand refresh with new El Big Boxes, emphasizing value and Ameri-Mex cuisine.
- Three new meal boxes are available at competitive price points: $5, $7, and $9.
- Del Taco reintroduces Mango Pineapple Popper beverages with mango-flavored boba pearls.
Del Taco has announced a significant brand refresh set to roll out in April 2025, highlighting its California roots and innovative Ameri-Mex essence. As part of this initiative, Del Taco is introducing three new El Big Boxes, each offering substantial value and a mix of its beloved menu items.
The $5 Clásico El Big Box includes Del Combo™ Beef & Bean Burrito, Mini Quesadilla, Value Crinkle-Cut Fries, and a 16oz drink. For $7, the Mex Faves El Big Box offers a variety of Mexican favorites such as a Del Combo™ Beef & Bean Burrito, Grilled Chicken Taco, Soft Snack Taco, Mini Quesadilla, and a 16oz drink. The more comprehensive $9 Ameri-Mex El Big Box combines a Double Del™ Cheeseburger, Bean & Cheese Burrito with a choice of red or green sauce, Soft Snack Taco, Value Crinkle-Cut Fries, and a 16oz drink.
Additionally, Del Taco is bringing back its Mango Pineapple Popper Beverages lineup, offering a refreshing twist with mango-flavored popping boba pearls. Options include Mango Pineapple Lemonade Poppers, Sprite Poppers, and Shake Poppers, each delivering a burst of fruity flavor, perfect for the approaching summer months.
With this brand refresh, Del Taco is pushing for greater market visibility and consumer engagement, maintaining its reputation for delivering authentic, innovative, and value-focused dining experiences. The company’s new commercial series featuring the fictional 'Del Yeah’s' music group aims to capture this spirit, infusing humor and charm into its marketing endeavors.
For more updates and to find your nearest Del Taco location, visit deltaco.com.
