- CMI Media Group's Empower AMO has generated $1 billion in incremental revenue through 200+ campaigns.
- Empower AMO is the first self-serve paid media orchestrator in the health marketing industry.
- The company plans to expand into the Consumer (DTC) market with full privacy compliance.
CMI Media Group, a subsidiary of WPP (WPP, Financial), has announced that their Empower™ SaaS-operating system's automated media orchestration (AMO) application has achieved a significant milestone by generating $1 billion in incremental revenue. This achievement was realized across more than 200 campaigns for over 25 clients in the healthcare sector.
The AMO application, integrated within WPP Open, marks a first in the industry as a self-serve paid media orchestrator for health marketing. It enables seamless connectivity with client marketing technology stacks, supporting owned media, web personalization, and CRM. This positions CMI Media Group strategically within the healthcare marketing technology space.
Looking forward, CMI Media Group plans to enhance the capabilities of the Empower platform by launching a Consumer (DTC) version. This offering will be fully privacy-compliant and aims to complement their existing Professional (HCP) and Rep solutions, thus bridging the gap between professionals and consumers.
The Empower OS platform distinguishes itself by offering predictive capabilities and AI-driven media strategies. It facilitates connectivity and planning between audiences, translating insights into activation and automation with greater speed to market and investment transparency.
