- Sinclair's AMP Media launches a new podcast "BFFR" on April 28, hosted by soccer icons Sydney Leroux and Ali Riley.
- "BFFR" will provide behind-the-scenes insights into the lives and careers of female athletes.
- The podcast can be accessed on Apple Podcasts, Spotify, and YouTube, with exclusive clips shared on social media.
Sinclair, Inc. (SBGI, Financial) is set to debut a new weekly podcast titled "BFFR," hosted by notable soccer figures Sydney Leroux and Ali Riley. Launching on April 28, 2025, this podcast seeks to leverage the hosts' popularity and redefine the portrayal of women in sports and media.
Sydney Leroux, known for her achievements as a World Cup Champion and Olympic Gold Medalist, and Ali Riley, captain of the New Zealand National Team, will take their acclaimed social media series "BFFR" to a larger audience via Sinclair's AMP Media. The series promises candid and engaging conversations, providing listeners with an authentic look at the lives, challenges, and triumphs of female athletes.
Listeners can enjoy long-form episodes on platforms like Apple Podcasts and Spotify, and extended video versions will be available on YouTube every Monday starting April 28. Additionally, exclusive podcast clips will feature on social media platforms, including Instagram, TikTok, and X.
Rich Cooke, VP of Audio Programming at Sinclair, highlighted that Leroux and Riley have historically been at the forefront of dialogues surrounding women in sports. The podcast aims to build on this foundation by broadening their connection with fans and celebrating female voices in mainstream media.
Sinclair, Inc., a leading media company owning and operating numerous television stations and digital networks, is expanding its content reach through diverse platforms, including the new "BFFR" podcast.
