Xcel Brands (XELB, Financial) has revealed a strategic partnership with Jenny Martinez, a prominent figure in the home and lifestyle arena, known for her bestselling cookbook and her brand, Happy Bellies by Jenny. The collaboration aims to introduce a new food and kitchenware brand.
This venture seeks to blend traditional flavors with modern culinary tools, offering products that enhance the cooking experience. Through this partnership, both parties intend to cultivate a brand that resonates with consumers seeking both tradition and innovation in their culinary pursuits.
