- Creative Realities (CREX, Financial) has been selected by an upscale QSR chain to transform menu boards in over 1,000 locations across 25+ U.S. states.
- The project involves converting static displays to dynamic digital signage using CRI's Clarityâ„¢ CMS platform.
- A pilot program is set to commence in Q3 2025, with full rollout contingent on its success.
Creative Realities, Inc. (NASDAQ: CREX) has been awarded a significant project by a renowned upscale Quick Service Restaurant (QSR) chain to revolutionize its menu board systems. This venture will involve transitioning more than 1,000 locations across 25+ states from static to dynamic digital displays, enhancing both indoor and drive-through operations.
The Clarityâ„¢ platform, proprietary to Creative Realities, will be at the core of this transformation, providing extensive features such as remote content management, POS integration, and geo-targeted promotions. Additionally, it offers time-based segmentation and drive-through optimization including order confirmation and intelligent upsell capabilities, advancing customer experience and operational efficiency.
The digital signage transformation project is slated to kick off with a pilot across select locations in the third quarter of 2025. The project's full implementation will depend on the success of this pilot phase, emphasizing the chain's strategic approach to validating enhancements in customer experience and operational efficiencies before a complete rollout.
This initiative underscores a broader industry trend where QSRs leverage advanced technology to differentiate themselves and improve both customer engagement and operational throughput in a highly competitive environment.
