Roth Capital has adjusted its price target for Brunswick (BC, Financial), reducing it from $85 to $60 while maintaining a Buy rating on the company's shares. This change comes amid a downturn in consumer confidence following increased tariffs imposed by the Trump administration.
The firm is anticipating a further slowdown in retail demand, which was previously expected to recover by 2025. Compounding the issue are aging inventory challenges that may discourage dealers from purchasing new stock. Additionally, the impact of heightened tariffs on Chinese goods is leading to increased costs for Brunswick.
As a result of these factors, Roth Capital has revised its earnings per share (EPS) projections for Brunswick for 2025 and 2026, bringing them well below current market consensus. The firm is uncertain whether Brunswick will maintain its EPS guidance for 2025 due to the prevailing uncertainties in the market.
