NIO Expands Sub-Brand to Europe and Southeast Asia

2 days ago

NIO's President, Qin Lihong, announced plans to expand its sub-brand into the European and Southeast Asian markets. The Yinghuo electric vehicles will target around 20 new markets in these regions, with sales in Europe expected to start between June and August. Instead of establishing a direct sales network, NIO will collaborate with local partners to penetrate these new markets. The right-hand drive version of Yinghuo is anticipated to be ready by October, and NIO plans to sign an agreement with its Singaporean partner soon.

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