- Haoxi Health Technology Limited (HAO, Financial) launches a new customized livestreaming agency strategy focused on medical aesthetics clients.
- The service offers a full-cycle approach from campaign planning to analysis, targeting the "light medical aesthetics" segment.
- The initiative aims to integrate evolving consumer behaviors with platform-specific operational strategies.
BEIJING, April 21, 2025 – Haoxi Health Technology Limited (HAO) has announced the launch of its customized livestreaming agency strategy through its subsidiary, Haoxi Beijing. This strategic move targets medical aesthetics clients, providing a comprehensive, closed-loop service from pre-campaign planning to post-campaign analysis.
The service is specifically designed for the "light medical aesthetics" segment, which includes non-surgical treatments like laser and injection-based procedures. This segment benefits from the visual and interactive nature of livestreaming, offering natural conversion opportunities that traditional advertising might not match.
Haoxi's new service package encompasses account setup, content planning, short video marketing, livestream ad strategy, and platform resource integration. By evolving from a traditional advertising model to providing these full-cycle services, HAO seeks to enhance its market share and solidify client relationships within the healthcare sector.
Mr. Zhen Fan, Chairman and CEO of HAO, stated, "Our foray into customized livestreaming services is a natural extension of HAO’s mission to offer precise, efficient, and innovative marketing solutions to the healthcare sector.” This initiative aligns with the company's goal of leveraging its existing client relationships and further developing its advertising delivery model.
While the immediate financial impact remains uncertain, the strategic shift indicates HAO's commitment to expanding its reach in the rapidly growing digital marketing landscape, particularly in China. The company is currently in partnership discussions with several long-term clients, aiming for long-term brand building and improved online conversion rates.
