- Strategic expansion into the North Carolina market through high-visibility racing event
- Enhanced brand exposure through title sponsorship of major NHRA event
- Continuation of successful three-season partnership with Tony Stewart Racing
American Rebel Holdings, Inc. (NASDAQ: AREB), known for producing American Rebel Beer and security products, has secured the title sponsorship for the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway. This event, scheduled for April 25-27, also commemorates the 1,000th Top Fuel event in NHRA history.
As part of the partnership, American Rebel will gain significant brand exposure with track signage and a promotional party tent. The sponsorship builds on their three-season partnership with Tony Stewart Racing and Matt Hagan Funny Car. Notably, CEO Andy Ross will perform a concert between Nitro Qualifying Sessions #3 and #4, adding a festive atmosphere to the event.
The race will feature thrilling four-wide drag racing with speeds exceeding 300 miles per hour. This sponsorship aligns with the rollout of American Rebel Beer in North Carolina, expanding the brand's market presence.
