LightInTheBox (LITB, Financial) is receiving commendable customer feedback for one of its recently introduced Direct-to-Consumer (DTC) brands. This brand has attained an impressive Net Promoter Score of 60, which is above the standard for Consumer Services and Specialty Distribution sectors. This positive reception highlights the effectiveness of LightInTheBox's strategic pivot towards creating proprietary DTC brands.
The company has been focusing on in-house design and manufacturing, a move that has played a crucial role in its recent return to profitability. By emphasizing its own labels, LightInTheBox has not only enhanced customer satisfaction but also significantly improved its financial standing in the last few quarters. This strategy appears to be yielding encouraging results, both in customer contentment and financial outcomes.
