- Snail Games (SNAL, Financial) and Mega Matrix Inc. (MPU) sign MOU to develop and distribute short dramas.
- The partnership aims to create at least 10 short dramas in the next 12 months.
- The global mini program short drama market is projected to reach $25.68 billion by 2032.
Snail Games, Inc. (Nasdaq: SNAL) has announced a strategic partnership with Mega Matrix Inc. (MPU) through a Memorandum of Understanding (MOU) aimed at developing and distributing short-form drama content globally. This initiative will see their subsidiary, Interactive Films, and MPU collaborate to produce at least 10 short dramas over the next 12 months, marking Snail Games' entry into the growing short-drama market.
The partnership will leverage Snail Games' expertise in artificial intelligence and interactive technologies along with MPU's established production capabilities. This collaboration seeks to capitalize on the rapidly expanding global mini program short drama market, which is expected to achieve a Compound Annual Growth Rate (CAGR) of 20.81%, reaching a market size of $25.68 billion by 2032.
The MOU outlines that MPU will handle outsourced production and post-production processes, while Snail Games will integrate its AI capabilities for personalized recommendations and interactive storytelling, enhancing the viewer experience. The content will be distributed through both companies' platforms, targeting North America, Southeast Asia, and other international markets.
While the MOU can be terminated with a 60-day written notice, this partnership represents a strategic move for both companies to diversify their content offerings and tap into a high-growth sector driven by increasing demand for short-format, serialized content.
