- Target (TGT, Financial) launches Good Little Garden, its first standalone floral brand with over 60 options.
- Floral sales at Target have tripled since 2020, indicating strong market demand.
- Available nationwide, the brand offers items starting at $6 with various delivery and pickup options.
Target Corporation (TGT) has unveiled a fresh floral brand, Good Little Garden, marking the retailer's first standalone floral line. This new brand introduces over 60 fresh flowers and plant options, available across all Target stores nationwide. Bouquets start at $6, while potted plants are available from $15. Good Little Garden's offerings include fresh-cut roses, tulips, carnations, succulents, and orchids.
This strategic move follows a robust growth trajectory in Target's floral sales, which have tripled since the company first launched seasonal florals under its Spritz brand in 2020. Designed to meet consumers' demand for year-round floral availability, Good Little Garden emphasizes providing quality and freshness, aiming to become a go-to floral destination.
To celebrate the new brand and Mother's Day, Target will host in-store events on April 27 at select locations, featuring giveaways and a 'build your own bouquet' experience. Additionally, the products are conveniently available with same-day services such as Drive Up and Order Pickup. Target Circle 360 members can benefit from same-day delivery for orders over $35, enhancing the shopping experience just in time for special occasions.
