- AMMO Inc (POWW, Financial) completes sale of ammunition assets to Olin Winchester.
- Transition shifts company to a pure-play e-commerce model focused on GunBroker.com.
- Company to rebrand as Outdoor Holding Company, aligning with its new e-commerce identity.
AMMO Inc (POWW) has finalized the sale of its ammunition manufacturing assets to Olin Winchester, marking a significant strategic transformation for the company. This move is designed to redirect AMMO's focus entirely towards e-commerce, specifically on GunBroker.com, the largest online marketplace for firearms and hunting products.
The transaction includes the 185,000-square-foot manufacturing facility located in Manitowoc, Wisconsin. This decision follows a comprehensive strategic review process that started in February 2024, encompassing 15 potential buyers and a fairness opinion provided by Lake Street Capital Markets.
In alignment with this strategic pivot, the company will undergo a rebranding process to become Outdoor Holding Company, emphasizing its focus on the e-commerce sector. Enhanced features on GunBroker.com, such as improved checkout experiences and expanded outdoor gear offerings, have already led to heightened customer engagement and conversion rates.
AMMO Inc is also working towards regaining compliance with Nasdaq listing requirements, with an updated compliance plan submitted by March 6, 2025. Despite the shift in business model, the company is committed to leveraging its strengthened balance sheet to fuel growth and strategic investments in its digital platform.
The sale of ammunition assets is seen as a strategic move to enhance profitability and streamline resources for AMMO, enabling concentrated investment in the growing e-commerce space for firearms and shooting sports industries.
