- Johnnie Walker introduces Blue Label Ultra, the lightest 70cl Scotch whisky bottle, highlighting sustainability and design innovation.
- The limited edition release features a unique blend from legendary and 'ghost' distilleries, with only 888 bottles available globally at $1,250 each.
- Patented glass technology will be open-sourced, fostering industry-wide advancements in sustainable packaging.
Johnnie Walker, globally renowned for its premium Scotch whiskies, has unveiled the Blue Label Ultra, a groundbreaking innovation in whisky packaging. Weighing just 6.3oz (180g), this is the world's lightest 70cl Scotch whisky glass bottle, setting a new standard in the luxury segment by merging sustainability with design excellence.
This launch marks the culmination of a five-year endeavor in glass technology, resulting in a patented formula that underscores Johnnie Walker's commitment to eco-awareness. Uniquely, this patent will be freely available on an open-source basis, allowing other industry players to harness and innovate upon this technology without royalty constraints.
The Blue Label Ultra's limited edition release offers an exceptional blend crafted by Dr. Emma Walker, Johnnie Walker Master Blender, featuring whiskies from iconic distilleries such as Oban, Brora, Royal Lochnagar, and 'ghost whiskies' from shuttered distilleries. Connoisseurs can expect a harmonious fusion of flavors, including fresh red berries, sweet vanilla, wood spice, toffee, and a warming wood smoke finish.
In tandem with the launch, Johnnie Walker is collaborating with prominent artists and designers like Amber Cowan, Objects of Common Interest, and Scott Newlin. Their creations, inspired by the innovative glasswork of Blue Label Ultra, will be showcased during the NYCxDesign exhibition in May at the Cristina Grajales Gallery in New York City, further exploring the intersection of art, design, and sustainability.
With only 888 bottles available globally, Johnnie Walker Blue Label Ultra will be available in North America starting May 1st, retailing at $1,250. This rare and innovative release reflects Johnnie Walker's pursuit of blending luxury with conscious design, setting a precedent for future developments within the whisky industry.
