- Asana (ASAN, Financial) appoints Marc Boroditsky to its Board of Directors.
- Boroditsky is known for transforming go-to-market strategies at Twilio and Cloudflare.
- The appointment marks a strategic move as Asana aims to enhance its platform for AI and human coordination.
Asana, Inc. (ASAN), a prominent enterprise work management platform, has announced the appointment of Marc Boroditsky to its Board of Directors. Boroditsky brings a wealth of experience from leading roles at Twilio and Cloudflare, where he successfully scaled revenue organizations and executed transformational go-to-market strategies. His expertise is anticipated to be instrumental in Asana's growth strategy as the company positions itself as a key player in AI and human coordination.
During his tenure as President of Revenue at Cloudflare, Boroditsky revolutionized the company's approach by building customer journeys that encouraged full platform adoption and implementing metrics-driven processes, resulting in record-setting enterprise sales results. At Twilio, he served as the Senior Vice President of Global Sales and Chief Revenue Officer, where he redefined the go-to-market model with a hybrid strategy that resulted in a tenfold increase in revenue and expanded the customer base from 40,000 to over 250,000.
Asana's CEO Dustin Moskovitz expressed enthusiasm about Boroditsky's appointment, citing his extensive experience in scaling SaaS companies into multi-billion dollar enterprises with sustained double-digit growth. Boroditsky's addition to the Board is seen as a strategic move that aligns with Asana's vision of becoming the definitive platform for integrating AI into human workflows, enhancing operational efficiencies and achieving superior business outcomes.
