- Jack in the Box (JACK, Financial) launches 'Jack's CEO Minigames' in Fortnite, blending gaming with fast food culture.
- Players can win an exclusive Jack head wearable and a chance at free Jack in the Box for a year.
- The promotion aims to drive engagement, increasing downloads of the Jack App and Munchie Meal sales.
Jack in the Box Inc. (NASDAQ: JACK) has unveiled an innovative collaboration with Fortnite, introducing 'Jack's CEO Minigames,' an interactive gaming experience that allows players to compete in a battle royale format. Up to 12 gamers can participate simultaneously, navigating through environments inspired by Jack in the Box's popular Munchie Meal items like curly fries, tiny tacos, and Coca-Cola drinks.
The objective is to climb the corporate ladder from Intern to CEO by accumulating experience points (XP) through seven random minigames. This virtual progression mirrors a corporate journey, providing players with a unique and fun twist on typical gameplay elements.
As part of this promotion, players who purchase a Munchie Meal with a Coca-Cola beverage via the Jack App can unlock an exclusive wearable Jack head for their in-game characters. In addition, players who achieve CEO status in the game have the opportunity to win free Jack in the Box for a year, equivalent to a $1,825 gift card. To enter, players must take a screenshot of their achievement, share it on X with the hashtag #FreeJack, and join the Jack Pack membership.
This strategic foray into the gaming world is designed to enhance customer engagement and drive app downloads and Munchie Meal sales by integrating digital entertainment with tasty rewards. As one of the largest hamburger chains in the United States, Jack in the Box aims to tap into the gaming community, offering late-night eats and engaging experiences that cater to their target audience's lifestyle.
