- MasterCraft Boat Holdings (MCFT, Financial) expands its dealership presence into St. George, Utah, enhancing its reach in Southern Utah's growing boating market.
- New location to offer boat sales, maintenance, pro shop services, and on-water demos, with grand opening celebrations planned for summer.
- The expansion is supported by a comprehensive digital advertising campaign and prominent signage.
MasterCraft Boat Holdings, Inc. (NASDAQ: MCFT), a leader in premium towboats, has announced the strategic expansion of MasterCraft Boats of Utah into St. George, Utah. This move aims to better serve the Southern Utah boating community by providing a convenient location for existing customers while introducing the brand's high-performance towboats to new potential clients in the region.
MasterCraft Boats of Utah has been a trusted dealer since 1999, earning multiple Dealer of the Year and Customer Satisfaction Index (CSI) awards. With over 100 years of combined industry experience, the team is set to offer comprehensive services, including maintenance, repairs, a pro shop, on-water demos, customer events, and boat storage, at the new St. George location.
The St. George dealership will celebrate its grand opening with demo days throughout the summer, complemented by a full digital advertising campaign. This effort includes email marketing, Google ads, and social media outreach, further supported by prominent I-15 signage to establish the location as a go-to destination for boating enthusiasts.
Greg Miller, VP of Global Sales at MasterCraft, highlighted the expansion as a commitment to delivering industry-leading service and innovation, noting the perfect alignment with Southern Utah's year-round boating conditions. Rusty Steele, General Manager of MasterCraft Boats of Utah, expressed excitement over the expansion, emphasizing its potential to better serve their statewide customer base and enhance market share in Southern Utah.
For more information on MasterCraft Boats of Utah, visit mastercraftutah.com or follow MasterCraft's journey on social media platforms.
